8 Restaurant Social Media Posts Ideas
Keeping a tab on your restaurant’s social media page can be challenging to say the least. Moreover, what are you going to post every day anyway? Here’s why we bring you 8 different types of Social Media Posts that are objective-based and actually help your Restaurant grow in the long and the short term.
Why create a social media post?
Most businesses today understand that posting on social media can essentially help your business overall. That said, the objective of an individual post when we plan to share remains mostly either unclear or focused randomly on selling one offer/product without either a strategy or any planning. And we don’t blame you. No one expects you to come up with creative ideas for your social media posts all day long.
That’s exactly why it is crucial to first understand what the objective is behind sharing a post. Needless to say, it is the objective that essentially sets the premise for your post. Accordingly, based on the objectives that your business and/or brand has, we have created 8 categories (of objectives) to help you understand the relevance and reason for each of them. Here goes:
1) Customer Update:
Under this category, we create posts in order to update our existing and potential customers about any changes in your business. These include a post for informing your customers about the change in opening days and/or hours. It could also be about the launch of a new product, Price range, an offer, or a new system of ordering. The idea is to keep your customers informed.
2) Increasing Engagement:
Engagement and interaction are key to building a trusted relationship with your existing and potential customers. So it does make sense why so many posts are shared by restaurant owners under this category. While sharing jokes, games, and funny pictures can be great, one needs to be careful about maintaining relevance to their brand and actually delivering some value to your audience. Whether it is some info, tip, or just a good laugh, remember to pack it up with value.
3) Testimonial Evidence
We all know that nothing beats word of mouth marketing, right? The rise of social media has now provided us with a tool to amplify our own word of mouth publicity. Got it yet? Stick with me. The reviews and recommendations that you have received so far can be showcased now repeatedly to your potential customers who are probably still in two minds. As humans, we feel more confident about your restaurant when we see what a wonderful experience your customers have had. It is reassuring, isn't it? So make the most of your testimonials, reviews, and recommendations. Wherever possible, try to get it in a video format!
4) Virtual Taster
When a potential customer experiences a moving visual (a video) of the delicacies you serve, it brings them a step closer to actually experiencing it. Here, we are literally talking about mouth-watering video clips of your amazing food or drink. These could range from anything from the prep to the final satisfying consumption of the dish or drink. Have you got the idea yet? We want to bring your customers one step closer to experiencing the real thing. We also call it targeting taste buds!
5) Pushing a Product, Offer, or Deal
Talking about sales here. Focus on one item. Explain as much as there is about the item. Any special ingredients, sourcing, recipe, inspired by? Put it all down. You want to have the details not only right but also attractive. Not to forget the images or videos should show the item on offer with as much clarity and beauty as you possibly can. As they say, what shows, sells!
6) Branding & USP
Now, these are the (quite literally) defining aspects of your business. This is how people relate to your store, why customers love to visit or order from you. Now, this could be a special dish that has people traveling long distances to try. Alternatively, this could also be the principles on which your business is built on. Perhaps, the way you marinate your meat? You get the drift? Focus on that niche or specialty. When you don’t amplify your core within your online search and social media, you end up losing it.
7) Behind the Scenes
Who’s not interested in behind the scenes? Right? Gone are the days when every business promotion video had to be expensive and made in a costly studio. Today the audience is more interested in peeking behind the curtains. Just to see what’s really cooking. Get the pun? Anyway, the point is that behind the scenes from any business instills trust and transparency with your target audience. They just feel like they know you better. Know more.
8) Dedicated Post
With this one, we dedicate a post to something other than our business. Don’t get me wrong, it should still be relevant or consistent for your audience. Just not blowing your own trumpet all the time. For instance, a call out for another restaurant or other small business. Thanking your staff, contractors, and your customers. Genuinely and with no other agenda at the end. This could also be a general celebration of let’s say World Coconut day, (if you do coconut curry or sweet). As they say, there is a day for literally everything. Now, if you’re thinking about how you would go about doing that? I have found www.daysoftheyear.com really helpful in finding the days relevant for your business. Thank me later!
With all that being said, time to close this read with a simple tip to put things in perspective.
Planning is key, so plan your posts ahead of time. As they say “failing to plan is planning to fail”. You now have 8 ideas to create social media posts for your restaurant. Plan the week (s) in advance with a Calendar. Then schedule them on your social platform. Finally, sit back, relax, and enjoy the updates.
Like I say, thank me later.
